ELITÈRE began as a post practice conversation between Bryan George and Carl Mounir. The goal was simple: build gear that feels as intentional as the work it takes to lead. Refine Your Style became more than a quote; it became the filter for everything we design.
We sketch collections after scouting trips, test fabrics under stadium lights, and log every tweak until the fit, feel, and finish align. Luxury to us is confidence you earn, not a logo you flash.
Our team trains in the prototypes, flies with them, washes them, and wears them again. If a seam rubs, we fix it. If a pocket sags, we rebuild it. Details matter because leaders notice everything.
ELITÈRE serves athletes, founders, and creatives who want their wardrobe to keep up with their ambition. We build pieces that move from studio to street, from first flight to last meeting, without losing edge.
Refine Your Style is an invitation to carry yourself with composure, to treat preparation as ritual, and to stand for something even when nobody is watching.
This is ELITÈRE. Welcome to the league of your own.