ELITÈRE began as a late-night conversation — not in a boardroom, but between two friends fueled by passion, hustle, and the frustration of never finding gear that looked as good as it performed. Bryan George and Carl Mounir weren’t just dreaming of a brand — they were dreaming of a culture.
They believed sportswear shouldn’t just be functional. It should tell a story. It should move like an athlete, feel like luxury, and speak like art. And that’s how ELITÈRE was born — not in a factory, but in a mindset. One that says: we don’t follow the crowd — we lead with elegance, power, and purpose.
Every ELITÈRE piece is a reflection of that mindset. We’re obsessed with detail — the fit, the fabric, the way it moves with you. Whether you're grinding in silence or shining in the spotlight, your gear should match your energy. That's why our designs are sleek, minimal, and bold — crafted to elevate not just your look, but your mentality.
Bryan and Carl didn’t come from fashion royalty. They came from the real world — late-night gym sessions, early hustle, failure, setbacks, and that fire in your gut that says, “keep going.” ELITÈRE is built on that same fire. It’s for the ones who show up when nobody’s watching. The ones who turn pressure into power.
But we’re not just about sports. ELITÈRE is for the creators, the visionaries, the ones rewriting their own rules. From fitness to fashion, street to studio — we design for the people who dare to stand for something.
So no, we’re not just another brand. We're a reminder: that elegance isn’t soft, and strength isn’t loud. Sometimes, the quietest confidence makes the boldest statement.
This is ELITÈRE. Welcome to the league of your own.