OUR STORY
BUILT FOR CHAMPIONS
ELITÈRE was born from late-night conversations—not in a boardroom, but between two friends who refused to settle for gear that looked ordinary. Bryan George and Carl Mounir weren't just dreaming of a brand. They were dreaming of a culture.
Every piece tells a story. Every fabric moves like an athlete. Every design speaks like art. We craft for the ones who show up when nobody's watching, who turn pressure into power, and who dare to stand for something. This isn't just athletic wear. This is the league of your own.